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Legal News – FSA Sodium Intake Proposed Targets August 2008

The FSA issued reports earlier this week on the overall level of dietary sodium intake and proposed targets for the salt content of foods for 2012. The FSA’s current targets and proposals for 2012 in the bakery sector are summarised below.

2.1 Bread and rolls

Includes all bread and rolls: pre-packed, part-baked and freshly baked (including retailer in-store bakery) white, brown, malted grain and wholemeal bread or rolls including seeded products, French bread, ciabatta, focaccia, pitta, naan, chappattis, tortillas etc without additions (e.g. cheese, olives, sundried tomatoes etc, see category 2.2)

2010 target: 1.1g salt or 430mg sodium (average)

2012 target: 0.93g salt or 370mg sodium (average)

2.2 Bread and rolls with additions

Includes all bread and rolls (as listed at category 2.1 above) with "high salt" additions e.g. cheese, olives, sundried tomatoes etc. Also includes cheese scones.

2010 target: 1.3g salt or 500mg sodium (average)

2012 target: 1.13g salt or 450mg sodium (maximum)

2.3 Morning goods

Includes plain and fruit scones, crumpets, pikelets, English muffins, Scotch pancakes, bagels, croissants, brioche, soda farls and waffles etc. Excludes cheese scones (see
category 2.2) and buns (see category 12.1).

2010 target: 1.3g salt or 500mg sodium (average)

2012 target: 0.75g salt or 300mg sodium (average) 1.0g salt or 400mg sodium (maximum)

Economic News - August 2008

• The latest BRC figures show like-for-like retail sales fell 0.03% in the three months to June pushing the annual decline to 0.4%.
• The web site mysupermarket.com says the annual cost of the weekly shop is up £1,100.
• Factory gate prices rose 10% for the year to June. Input costs were up 30.3% for the year to June.
• Inflation rose to 3.8%, the consumer price index, in June pushed up by the cost of oil and food. The retail price index stands at 4.6%.
• UK unemployment rose by 12,000 to 1.62m in the three months to May.
• The proposed 2p increase in fuel duty planned for the autumn has been cancelled by the government.

Wheat/Agriculture News - August 2008

Grain prices remain firm, although there is a record global wheat harvest in prospect. Much will depend on the quality of the crop, especially in Europe and the UK. Conditions have been reasonably good, although there have been some worries about disease levels in the UK and drought in Denmark and the Baltic region. However, quality will be finally determined over the next six to eight weeks. In the meantime farmers are reluctant to commit themselves by selling their bread wheat before the harvest.

Energy News - August 2008

Steeply rising energy prices combined with other rising costs are having a serious impact on the milling and baking costs. The price of oil has risen to a record level beyond $140 per barrel, which is already 25% beyond its 1979/80 peak in inflation adjusted terms and some commentators predict it will rise further. Although inflation has been rising throughout 2008, much of this cost increase has occurred over the last twelve months and is still to be reflected in the market. Many businesses in the freight sector have adopted a fuel surcharge response – as with airlines - as diesel costs soar. Electricity costs have risen in line with oil and now stand over 80% higher year on year, and most power suppliers are predicting worse to come. According to the International Grains Council, the cost of shipping a tonne of wheat across the Atlantic is well over $100 per tonne despite the
economic slow down.

Try our limited edition Raspberry & Passionfruit Cake Mix to make a delicious cakes, muffins, cup cakes, slices and squares!

Introducing ADM’s delicious new limited edition raspberry & passion fruit cake mix. A brand new mouth watering cake premix, requiring only the addition of water. Ideal for a variety of cake styles including cup cakes, muffins, slab and loaf cake.

Not only delicious but is fantastic value as well. One 12.5kg bag produces a yield of 233 75g muffins with an ingredient cost of 9.3p – outstanding!

ADM will be providing free promotional point of sale packs including enticingly designed posters. For more information free phone Customer Services 08080 435687.

August 2008: Did you know ... where the term “pumpernickel” comes from?

Napoleon gave common bread its name when he demanded a loaf of dark rye bread for his horse during the Prussian campaign. "Pain pour Nicole," he ordered, which meant "Bread for Nicole," his horse. To Germanic ears, the request sounded like "pumpernickel," which is the term we use today for this traditional loaf.

ADM New Fleet Investment

ADM Milling Ltd, the UK’s largest independent flour miller, has announced a major investment in new delivery vehicles to be added to their fleet. The investment totals 36 vehicles, and includes curtain sided trailers and 15 tanker/trailers, all of which have been painted in bright white and stylishly emblazoned with the ADM livery.

Safety & Health has been a large factor in the fitment of the bulk tankers, as all have now been equipped with pneumatic staircases and hand-rails. The hand rails are situated on all four sides of the top of the tanker and the staircase ensures ascending and descending is much safer than using a conventional ladder. The operating system for these additions is located in an enclosed box, and can only be operated when the vehicle is both stationery and the engine is disengaged. Similarly the vehicle will not operate when either of the safety features are being used.

In addition the new and refurbished tankers now boast the advantage of being totally self contained with independent motors, thus doing away with the need for additional equipment on tractors.

This equipment has been designed, built and fitted specifically to ADM’s requirements by specialist manufacturer Feldbinder, at their Lincolnshire site. Tractors have been supplied by DAF.

The new vehicles are significantly safer for the environment than the older equipment. With each vehicle equipped with lower emission engines, harmful toxins from fuel that are released into the atmosphere are greatly reduced.

This investment reinforces the company's commitment to providing an efficient and high quality national delivery service to meet customers needs.

4flour Launches with Great Success

ADM Milling is celebrating the successful launch of www.4flour.co.uk, a unique e-commerce solution for registered ADM Milling Customers, first reported in the British Baker, 2nd March 2007.

Already registrations have exceeded initial expectations and feedback from users has been exceptional, proving that the baking industry is more than ready for a high tech solution like www.4flour.co.uk.



Tim Cook, Sales & Marketing Director said “We believe that 4flour has begun a revolution in the industry, and has raised the bar to a new high level for customer service expectation. This service truly is for the customers benefit, providing easy access to business data and convenience and manageability with online ordering”. Tim went on to add “We are delighted with the response and support received so far from the industry”.

If you would like to register got to www.4flour.co.uk/register

ADM Milling Launch 4flour

ADM Milling, the UK’s largest independent flour miller is pleased to announce the launch of a brand new e-commerce website www.4flour.co.uk. This website is an innovative and beneficial new way to do business with ADM Milling, taking customer service to even higher levels.

4flour provides ADM Milling customers with a comprehensive and confidential account service. It is designed to make customers business operations easier, bringing convenience and manageability to their fingertips.

4flour offers two main functions; to order and manage flour and bakery ingredients direct with ADM Milling online, and to access specific business account information and documentation using live data direct from the ADM system. In addition 4flour brings the user information on product specifications and recipes, as well as wheat harvest updates, published documents, announcements and industry news.

For more information go to www.4flour.co.uk and click on ‘learn more’.

To register to become a 4flour user go to www.4flour.co.uk/register.

Alternatively call Customer Services FREE on 08080 435687 for an information pack.

ADM Milling Win National Health & Safety Award

ADM Milling, the UK’s largest independent flour miller has scooped top honours by winning The HSE Health & Safety Award at this year’s National Business Awards. The coveted award was presented by Bill Callaghan, Chair of the Health and Safety Commission, to Ian Pinner, Managing Director, ADM Milling Ltd, at a prestigious gala ceremony, hosted by BBC’s Fiona Bruce at London’s Grosvenor House Hotel on 7th November.



To win the award ADM Milling demonstrated the benefits of integrating health and safety in its management processes with all its employees fully engaged in preventing ill health and injury in the workplace. Over the last 12 months, ADM Milling has achieved a 34 per cent reduction in the number of injuries and the number of working days lost has also fallen by 38 per cent.

Presenting the award to ADM Milling, Bill Callaghan, HSC Chair, said: “Our congratulations go to ADM Milling which has demonstrated that well-managed health and safety is good for their business, good for their reputation and key to ensuring the health and well-being of all of their employees.”

Ian Pinner, Managing Director of ADM Milling said: “We are very proud to have won this prestigious award. Credit for this award has to go to all of my colleagues at ADM Milling who have worked so hard to make health and safety part of the culture of the business and everything we do. Without the right mindset and focus on working safely and healthily we would not have achieved the results we have to date. Congratulations to everyone in our business for this external recognition of our successes.”

ADM Milling Reach Finals of The National Business Awards

ADM Milling Ltd has been successful in winning the regional finals of the Health & Safety Award sponsored by the HSE (Health & Safety Executives). There are 10 finalists going through to the category final at The National Business Awards to be held in London on the 7th November. ADM Milling are the only company from the food industry to reach the finals of the Health & Safety Award.

The judges will be looking for the organisation with a good health and safety record that best demonstrates that health and safety is an integral part of its management process, and that employees are fully engaged and, where appropriate, take policies into the supply and distribution chain. Evidence needs to be produced of regular measurement that leads to business performance improvement and the reward of best practice.

ADM Milling is the largest independent flour miller in the UK with nine strategically located flour mills supplying a diverse portfolio of customers from artisan bakers, speciality bakers, food manufacturers and plant bakers.

ADM Milling Ltd Announce Finalists for the Bakery Food Manufacturer of the Year 2006

ADM Milling are pleased to sponsor this award for the fourth year. Being the largest truly independent miller in the UK all sectors of the food industry, bakers, food manufacturers, caterers and retailers are offered a comprehensive range of flours and bakery ingredients supported by expert technical and customer service. ADM Milling supply the requirements of the bakery and food industry from their strategically placed mills giving national coverage and a local service.

The finalists who will be attending the Baking Industry Awards on 18th September at The Grovesnor, Park Lane are;
- Fudges (Dorset Village Bakery), Stalbridge
- Soreen (Interlink Foods), Manchester
- Berwyn Bakery, Bala, North Wales

The winner of the Bakery Food Manufacturer of the Year 2006 will be announced at the Awards ceremony.

ADM Milling would like to thank all those who entered this year and congratulate them on the excellence of their businesses. It was a difficult decision to select the three finalists as the quality of the applications was particularly high, but only three can go forward to the finals.

ADM Milling Flour Price Increase

ADM Milling Ltd announced on the 3rd August a flour price increase of £28.75/tonne for all flours to become effective from Monday 11th September 2006.

Ian Pinner, Managing Director, described the increase as an essential reaction to the continued cost base increases for energy, fuel and wheat, he went on to say; “This is the third year that we have had to accept increased energy costs which are now 30% higher than in November 2005. In addition global wheat markets have moved up sharply in reaction to supply and demand figures showing world stocks to be the lowest for 25 years.” Describing the events that have led to this situation, Ian Pinner explained; “Weather conditions have had an adverse effect on crops, Ukraine and Russia both experienced severe crop destruction due to extreme and extensive periods of adverse weather and the droughts in North America, combined with lower acreage of plantings, have reduced their wheat crop. These global market factors, coupled with lower stocks and a forecast reduction of supply in the world’s key wheat producing areas, have pushed up UK wheat prices to a level 15% higher than in November 2005.”

National Business Awards - The HSE Health & Safety Award

ADM Milling Limited has been successful in reaching the regional finals of this prestigious Award sponsored by the Health & Safety Executive (HSE).

Health and Safety has always been a focus for performance improvement in the business and in 2005 the company achieved notable reductions in a number of areas including first-aid incidents and lost work day cases.

ADM Milling have taken this commitment to Health and Safety forward into the supply and distribution chain and undertake risk assessments at our customers premises through a cross-functional team.

The Award winner will be announced at the National Business Awards regional finals in London on the 13th July.

New Victory Improver

ADM’s new Victory multi purpose bread improver was recently launched at Food & Bake.

New Victory has been developed with the Craft Baker in mind and is formulated for use in a variety of bread processes, it is available in 12.5kg bags. Victory exhibits excellent tolerance through a variety of processing conditions and ensures excellent volume, texture, crust and crumb colour in the baked product. Typical usage rate is recommended at 1% of flour weight for white, and 2% for Brown and Wholemeal.

For more information call Customer Services FREE on 08080 435687.

Bakery Food Manufacturer of the Year 2007

ADM Milling will be sponsoring the ‘Bakery Food Manufacturer of the Year’ award for the fifth time in 2007.



ADM established its UK Milling operation in 1999. The company has flour mills strategically located around the UK and a state of the art technical centre with some of the most advanced equipment and bakery pilot plant in the industry.

The award is open to all bakery and bakery food manufacturing businesses that produce exceptional quality baked goods, whether these are breads, pies, pizza, pastry, snack foods, biscuits or cakes. Whatever the bakeries speciality we want you to apply for this award. The award in particular recognises both businesses that have grown from traditional craft bakery roots to become significant specialist producers as well as large bakery food manufacturers with a strong market presence.

The judges will be assessing the entrant’s applications in terms of product quality, operational standards, product innovation and marketing activity. In particular the question will be asked ‘what makes your business a winner’.

Tim Cook, Sales and Marketing Director, ADM Milling, when describing the Bakery Food Manufacturer of the Year Award stated, ‘The Awards are about recognising excellence in the bakery food manufacturing sector, we supply flour and ingredients to craft bakers, specialist bakers, food manufacturers, in-store bakeries and foodservice. Within all of these we see innovation in new processes and products on a continuous basis and are pleased to be able to contribute both in the technical input we provide and through sponsorship of this prestigious Award which recognizes dynamic and successful businesses.”

ADM Milling looks forward to receiving your application describing your business success.

ARCHER DANIELS MIDLAND COMPANY TO DISCONTINUE OPERATIONS AT NEWCASTLE FLOUR MILL

Archer Daniels Midland Company (ADM) has announced that local management at its Newcastle flour mill has entered into negotiations with local employees to discontinue operations indefinately, due to unfavourable economic conditions and underutilisation of available capacity. The mill would cease flour production in May 2006.

ADM Milling Proud to Support the Federation

ADM Milling, in conjunction with 4flour, are proud sponsors of The Federation of Bakers' 7th Annual Conference being held on Wednesday, 16th May 2007 at One Great George Street, London SW1.

This event has become a key date in the industry diary and this year they have another impressive line up of high profile speakers including:

- FSA Chair, Dame Deidre Hutton;
- Jeya Henry, Professor of Human Nutrition at Oxford Brookes University
- Guy Farrant, Director of Food at Marks & Spencer PLC
- Edward Garner, Director of TNS Worldpanel UK.

With an expected audience of 150, major retailers, bakers and food manufacturers, industry suppliers, senior civil servants, trade associations and press, this event offers delegates an excellent opportunity to meet a wide range of food industry people as well as listen to some thought provoking presentations.

For more information go to www.bakersfederation.org.uk.

ADM Milling, Edinburgh, awarded the SHAW medal

ADM Milling’s Leith, Edinburgh Mill been awarded a S.H.A.W. (Scotland’s Health at Work) Bronze Medal for excellent work in building a healthy workplace for employees.

Ian Gaston, General Manager, ADM Milling, Edinburgh said; “ We are proud to have achieved this award which enables companies to pro-actively address health issues in the workplace. Many of the facilities provided by ADM, along with activities already undertaken by staff, were considered to be applicable to the award, and they were implemented into the SHAW accreditation portfolio. The work involved in gaining the Bronze Medal proved enjoyable and beneficial to all staff and dovetailed very well with the ADM Investor in People standards.”

S.H.A.W is the national award scheme that rewards the efforts and achievements of companies creating a healthy workforce, a healthy workplace and organisation. The scheme has support from industry sectors such as CBI Scotland, Scottish Enterprise, the Federation of Small Business and the standard is recognised by the Health and Safety Executive.

ADM Milling Ltd sponsor Bakery Food Manufacturer of the Year 2006

ADM Milling are pleased to sponsor this award for the fourth year. Being the largest truly independent miller in the UK all sectors of the food industry, bakers, food manufacturers, caterers and retailers are offered a comprehensive range of flours and bakery ingredients supported by expert technical and customer service. ADM Milling supply the requirements of the bakery and food industry from their strategically placed mills giving national coverage and a local service.

Who Should Enter

ADM Milling invites both large and small bakery food manufacturers to enter this important category award. Whether you make breads, pies, cakes, pizza, ethnic foods or snacks, all entries will have one thing in common, they all strive to produce exceptional baked goods.

Judges Views

Alongside the finished quality of products companies will be judged on a variety of factors. These include marketing innovation, process investment and efficiency, product development and measurable success in the marketplace together with that special point of difference that sets you apart from competitors.

ADM Milling would like to take this opportunity to wish all entrants the very best of luck and a successful 2006 Baking Industry Award.

Application forms obtainable from Marketing , ADM Milling Ltd, Kingsgate, King Edward Rd, Brentwood, Essex, CM14 4HG, Tel 01277 262525.

UK WHEAT PRICES CONTINUE TO SOAR TO SIX YEAR HIGH

The UK flour milling industry is now seeing the increases in world commodity grain prices severely impacting on their cost base for the second time this autumn.

Ian Pinner, Managing Director, ADM Milling Ltd, stated on 12th November;

“UK wheat prices have risen to six year highs in the last few weeks. Prices of wheats for soft and biscuit flours have risen by over £45/tonne year on year. These huge increases, initially triggered by reduced European and UK wheat crops caused by the drought throughout Europe, have been compounded by increased export demand for UK wheat. The Black Sea harvest, which last year supplied a significant volume of wheat and capped wheat prices in Europe and elsewhere, has failed and therefore demand for wheat in drought stricken southern Europe is being supplied from northern Europe. The falling value of the pound sterling against the Euro is further fuelling this export demand. Two new factors are beginning to impact on wheat prices driving them even higher. China has become a major purchaser of soft commodities which is increasing wheat prices and global freight costs; secondly plantings of wheat in the UK this autumn have been spoiled due to the dry conditions leading to speculation of a shortage of supply into 2004/5 harvest year. All of this is leading to sustained cost increases.”

ADM Wins BBS Grand Prix

This years Karting Grand Prix in aid of the Bakers Benevolent Society was won by ADM Milling. Held at the Milton Keynes International Circuit on Sunday 29th June the race saw one of the closest finishes for many years.

The Winning ADM Milling Team of Peter Hayes and Lee Crank passed the chequered flag 9.8 seconds ahead of Rooks of Ramsgate. Third were Greggs North West and fourth The Cookie Crew. All four teams were on the same 141st lap after 3 hours of racing.

The Class 2 winners were Tony and Stan Markland racing for Speciality Breads by FDC from Ramsgate who finished eighth overall.

The event, sponsored by Cereform, raised £4,900 for the charity.

HOW THE TEAMS LAPPED
1. ADM A - 141 laps in 3 hrs 00 mins 45.9 secs
2. Rookies Reprobates - 141 laps + 9.83 secs
3. Greggs North West - 141 laps + 21.84 secs
4. The Cookie Crew - 141 laps + 1min 1.19 secs
5. British Baker - 140 laps
6. ADM B - 139 laps
7. Alfreds the Bakers - 139 laps
8. Specialitybreads.co.uk - 137 laps (Class 2 winners)
9. Scanflow - 137 laps
10. Edme - 136 laps (Class 2 second)
11. Rank Hovis - 135 laps (Class 2 third)
12. Cereform Blue - 134 laps
13. Bako North Western - 134 laps
14. Rookies Rookies - 132 laps
15. Muntons - 132 laps
16. Readi Racers - 130 laps
17. Cereform SOD - 130 laps
18. Michaels Pitta Bakery - 127 laps
19. British Sugar plc - 125 laps
20. Cereform Red - 117 laps

INDIVIDUAL DRIVER'S CHAMPION
David Nash (Cereform Blue)

Food & Bake 2006 ''A great success''!

As the largest independent flour miller in the UK, ADM Milling’s presence at the recent Food & Bake exhibition was an essential decision, with a bright, contemporary and welcoming stand covering 100 square metres.

Held in Halls 6 & 7 of the National Exhibition Centre in Birmingham, the show attracted more than 16,250 trade visitors, 12% higher than the last Food & Bake in 2004. Full representation by all sectors of the UK bakery food manufacturing industry were present from small Craft Bakers to the largest UK Plant Bakers.

The exhibition enjoyed excellent media success being featured in several national newspapers and on national television and news. Birmingham designer Emma Green was commissioned by Food & Bake organisers Bakery Exhibitors Ltd to create a two metre high version of Da Vinci’s Mona Lisa made entirely of toasted bread. This was subsequently sold on e-bay with the proceeds going to the Bakers Benevolent Charity.

ADM Milling operates in the very dynamic UK market where quality flour is crucial. With this in mind, we have invested in the very latest laboratory instrumentation and systems, giving accurate, reliable, quality control data, essential for meeting the highest product standards and consistency. For this reason we focused a section of our stand presentation on the benefits of this instrumentation and the technical support we provide.

Food & Bake was a launch platform for several new product lines including; Mata Ki Chakki Atta, SR Atta and Lotus Chinese Self Raising Flour all targeted towards the Speciality Wholesale Trade. Also launched was Victory Improver, a bread improver developed especially for the Craft Baker. ADM Bakers Mixes, a range of confectionery and bread premixes, concentrates and complementary toppings and fillings were promoted by food tastings during the show.

Food & Bake 2006 has been a great success for ADM Milling.

Introducing Summer Fruit Cake Mix

ADM Milling Ltd is pleased to introduce Summer Fruit Cake Mix, a brand new versatile cake premix.



Summer Fruit Cake includes summer red berries and raspberry fruit pieces, and requires only the addition of water and vegetable oil to make a variety of different cake styles.

Summer Fruit Cake Mix is part of a group of four new products offering four fantastically different seasonal flavour profiles, available at four launch dates throughout the year. These products are designed to add sales potential for craft bakers and increase revenue. Packed in 12.5kg, a single bag plus additional ingredients produces exceptional yields offering excellent bakery margin potential. Marketing support is available with in-store point of sale including vivid, eye catching posters provided completely free of charge.

For further information on these products and many others from the Bakers Mixes range contact Customer Services FREE on 08080 435687.

Bakery Food Manufacturer of the Year, sponsored by ADM Milling

Congratulations to the finalists this year who are:-

Farm House Fare, Clitheroe
Ginsters, Callington
Maple Leaf, Rotherham

The judging panel were delighted with the number and extremely high quality of the entries this year. It was a very difficult process to select the final three to go forward to the awards evening on September 17th at the Grosvenor House Hotel, London.

Grateful thanks go to all those who entered and best wishes for a successful year ahead.

NEW Tankers

ADM Milling has invested in new imagery for its 28-tonne bulk flour tankers. The company launched www.4flour.co.uk in March to enable customers to purchase flour and ingredients online.



The tankers have been built and fitted to ADM’s requirements by manufacturer Feldbinder of Lincolnshire. The tankers are significantly safer for the environment than previous equipment as each tanker is equipped with a lower emission engine.

ADM Milling join in the “Race for Business”

The 2007 Wollastons Race for Business took place in Chelmsford on Wednesday 27 June with over 1,800 runners from 182 businesses raising money for Farleigh Hospice. 14 ADM Milling, Brentwood staff members joined in the “race for business” including Danny Gentry seen here, approaching the finishing line.



ADM Milling raised over £360 for the charity who in total raised approximately £25,000 from this single event. The “Race for Business” was supported and encouraged by ADM's Tim Cook (Sales Director) and Mark Kerry (Financial Controller). ADM Millings first group of 3 runners managed to come in 35th this year compared to 41st last year. A great achievement. A large number of ADM supporters came along to the event, many of whom have pledged to run next year.

If you are interested in joining us in next years “race for business” please contact Keith Marley on 01277 694 378.

Extended Warehouse at Tilbury

ADM Milling has invested in extending the bagged flour warehouse at Tilbury Mill.

This to ensure security and enhance the quality of our distribution service to customers in the South East of England.

Wright’s Pies take on the great wall of China!

Peter Wright, chairman of Wrights Pies and 2 business friends Andrew Stanway and John Whalley took a day off from the office to walk across the Great Wall of China.



The three friends raised money for a local Parkinson’s Disease Charity. Peter said, “It was one of the hardest tasks I have ever done in my life but I can say it was one of the most rewarding.”

4flour Hits the Road

ADM Milling Ltd, the UK’s largest independent flour miller and provider of the 4flour e-commerce solution for purchasing flour and ingredients, has invested in striking imagery on their new bulk-flour tankers. These 28 tonne payload tankers have been stylishly emblazoned with the “4flour” logo, and will be delivering high quality flour the length and breadth of the country.



The tankers are part of a considerable fleet run by ADM Milling and have been equipped, designed, built and fitted specifically to ADM’s requirements by specialist manufacturer Feldbinder of Lincolnshire.

The vehicles pulling these tankers are significantly safer for the environment than previous equipment with each vehicle equipped with lower emission engines.

If you would like to learn more about 4flour go to www.4flour.co.uk.

Summer Vitality System (VES)

The summer version of the seven day eating plan continues to promote the importance of bread within the context of a healthy, balanced diet. It was developed by the nutritionist and food writer Fiona Hunter, who took part in a recent radio session with 17 regional stations. The key news hooks for the radio interviews were the results from a short poll commissioned around the controversial size zero (a British size 4) debate. The poll’s top line results were as follows:

60% regard size zero as damaging to a woman’s health and well-being.
An indication of women’s conflicting views on body image is reflected in the finding that more men (37%) than women (26%) claimed to find size zero unattractive.
Only five percent of those polled admit they would like to be an American size 0 and only one per cent is currently trying to achieve a size zero.
Almost half of those polled (49%) claim the volume of conflicting information in the media leaves them confused regarding nutrition and healthy eating.
This confusion is illustrated in their potentially health damaging weight loss methods. 33% resort to not eating bread in an effort to lose weight, while almost a quarter (23%) omit all dairy foods.

In response to these findings, key VES messages communicated to regional radio audiences included bread’s nutritional merits; bread’s role in healthy weight loss and long-term weight management.

Hard copies of the VES booklet are available on request plus it can be downloaded from www.fabflour.co.uk. The VES booklet will form part of the conference pack materials at the British Dietetic Association (June); Nursing in Practice (May and September); National Obesity Forum (October).

Scottish News

ADM Milling Technical Managers held a training day at the new Scottish Bakery Training Centre, Larbert, Stirlingshire, in June. The subject covered was Bread Baking, Ingredients and Processing. The experienced ADM team gave a detailed technical presentation followed by in -depth practical sessions in the newly equipped bakery. The course was limited to 10 delegates comprising bakery owners, managers and trainees. The course, which was well received, is the first in a series being undertaken by
ADM Milling this year at the SBTC.

For further details please contact Arthur Rayer, SAMB, 0131 229 1401.

ADM win the best application award for the developement of

This award was accepted on behalf of the 4flour project team who through a lot of hard work and determination beat some major competitors for the
title of ‘Best Implementation of a Web Portal’.
We at ADM are very proud to be the first in our field to launch a product of this type and have provided hundreds of customers with a simple and efficient information and ordering solution. Contact: www.4flour.co.uk .

New Product Launch – Consumer research confirms Jaguar is the best

Independent research carried out by Leatherhead Food International comparing a range of breads including bread made with ADM’s Jaguar Stone - ground White Flour, a premier retailer crusty loaf, a multiple retailer farmhouse and a brand leader sliced loaf, found ADM’s new product Jaguar to be the best in a number of fields by consumer sensory taste and discussions, including overall liking, aroma, taste and texture.
If you would like further information on this research please email purvika_patel@admworld.com

exceeds the 400 registration milestone!

Since 4flour launch in March 2007 we have reached the 400 registered users mark suggesting times have moved forward in the baking industry welcoming this user friendly innovative ecommerce site. If you have not registered yet please go to http://www.4flour.co.uk/ and follow the link to new registrations. If you have any further queries on this please phone our Customer Services FREE on 08080 435687.

Food allergy or Fashion fad?

Many of us believe we suffer from a food allergy, but do we actually have one? Recent studies show that although 20 per cent of the population think they have a food allergy, the reality is, less than 1.5 per cent actually suffers from any adverse reaction to food – and less than 1 per cent has an adverse reaction to wheat.



Bloating is often blamed on wheat – however this is actually unlikely to be caused by wheat. Most allergies or reactions are caused by eggs, nuts, milk, soy, citrus fruits and shell fish. In fact if you do feel bloated it is more likely to be due to your lifestyle than pinning it down onto a particular food! According to dieticians, the main causes of bloating are hormone fluctuations, irregular meal patterns, over-eating and stress-related indigestion.

Health professionals are concerned that many of today’s generation are following fashion fads, and self diagnosing as allergic to wheat. They are then totally cutting all wheat intakes out of their diets, missing out on an excellent source of protein, fibre and micronutrients. Professor Tom Sanders from the Department of Nutrition and Dietetics at King’s College London explains cutting wheat out of your diet unnecessarily can set you on the slippery slope towards an eating disorder. “The quality of a diet is all about what you include not what you cut out.” For further information refer to http://www.fabflour.co.uk/home.asp

Folic Acid Fortification

The Food Standards Agency agreed on the 17th May 2007 that mandatory fortification of either bread or flour should be recommended to UK Health Ministers. This would be part of a package of measures to help prevent neural tube defects (NTD’s), which can result in miscarriage, neonatal death or lifelong disability. Demographics show that it is the poorest and most educationally underprivileged women who are most at risk of a spina bifida pregnancy.

Mandatory fortification has already been introduced in the US, Canada and Chile, where it cut NTD defect rates by up to half. This evidence has prompted the FSA Board to agree to the measure after rejecting it five years ago.

Folic acid is a source of folate, a vitamin found in broccoli, sprouts, peas, chickpeas, brown rice and fruit. It is important for the development of the spine in the first stages of pregnancy and women are advised to eat extra folic acid when trying to get pregnant. However, research suggests that only half of such women adhere to this advice. Also, up to half of pregnancies are unplanned, meaning women may miss the opportunity.

The FSA board could not agree on whether folic acid should be added to bread or to flour, which would mean it would also be included in biscuits and cakes. These issues of technicality and implementation are scheduled to be resolved at future meetings. For further information refer to http://www.fabflour.co.uk/home.asp

Introducing Orchard Fruit Cake Mix

ADM Milling Ltd is pleased to introduce Orchard Fruit Cake Mix, a brand new versatile cake premix.

Orchard Fruit is a blend of apple & apricot flavours with juicy apricot fruit pieces, which requires only the addition of water and vegetable oil to make a variety of different cake styles.



Orchard Fruit Cake Mix is part of a group of four new products offering four fantastically different seasonal flavour profiles, available at four launch dates throughout the year. These products are designed to add sales potential for craft bakers and increase revenue. Packed in 12.5kg, a single bag plus additional ingredients produces exceptional yields offering excellent bakery margin potential. Marketing support is available with in-store point of sale including vivid, eye catching posters provided completely free of charge.

For further information on these products and many others from the Bakers Mixes range contact Customer Services FREE on 08080 435687.

ADM Milling Ltd Announces Price Rise

ADM Milling Limited announced on the 23rd July 2007 a flour increase of £68.13 per tonne for all flours to become effective from Monday 20th August 2007.

Tim Cook, ADM Milling, Sales and Marketing Director stated, “The dramatic and well publicised rise in UK and world wheat prices could no longer be absorbed by the business and therefore, regrettably, it had no option but to reflect this increase in the future price of flours.”

NEW PRODUCT RANGE

ADM Milling have launched an all-new product range specially designed to meet the requirements of every aspect of the bakery and food manufacturing industry.

If you would like to receive a copy of the new ADM Milling product brochure, click on the link below to contact our Marketing department, and a copy will be dispatched immediately.

Ian Pinner Feature

Ian Pinner, Managing Director of ADM Milling Ltd was recently featured in the British Baker.

For a full version of the story click on the link below.

Many thanks to British Baker for allowing us to publish this story on our website.

Ian Pinner PDF (1.1MB)

ADM MILLING SPONSORS 'BAKERY FOOD MANUFACTURER OF THE YEAR'

ADM Milling are pleased to announce sponsorship of the 'Bakery Food Manufacturer of the Year' at this years Baking Industry Awards.

Our dedication to perfection is underlined by our high level of technical support and customer services, ensuring the functional performance of our products meets the customers needs.

The businesses that should enter this award will represent all corners of the UK food baking industry; whether a large or small business and with a diverse range of products being judged such as pizza, cakes, biscuits and pies, all the entries will have one thing in common - they all strive to produce exceptional baked foods.

Alongside the finished quality of their products, entrants will also be judged on a variety of other criteria, such as; marketing initiatives, process efficiency, innovation, investment, and measurable success in their marketplace. Judges will pay special attention to entries who have displayed exceptional achievements throughout the past year, on issues such as response to changing market conditions and trends and product innovation.

These awards highlight the huge effort made by UK baking and food businesses in offering the finest quality products and sound business sense.

ADM Milling would like to take this opportunity to wish you the very best of luck, and look forward to reviewing this year's entries.

ADM Milling Ltd, Kingsgate, 1 King Edward Road, Brentwood, Essex, CM14 4HG
Tel: +44 (0) 1277 262525   Fax: +44 (0) 1277 200320